Photo by Jukka Aalho on Unsplash
Podcasts can be a key part of your marketing and communication mix. Why? Because podcasts deliver heavily engaged, invested listeners – and if you do it right, not only will they be ongoing fans but more likely to become a paying client. Give them value in your podcast in the outset, and you’ll be top of mind when they make their purchase decision.
There are three keys to a successful podcast:
Quality, availability & marketing
Verbu can help with all three of these – or a combination to suit your budget. Keep in mind that the podcast market is busier than ever and there are outfits with resources and budget WAY beyond yours so it’s worth investing some modest time, effort and money to ensure your podcast gives a decent return on investment.
You could record the best podcast ever and not tell anyone about it. You could record a terrible quality podcast and market the hell out of it, and trial listeners wouldn’t come back again.
I offer a ‘done for you’ or a ‘done with you’ package, helping you create the best possible ‘stall in the market’; even up against the multi-million budget podcasters.
Let’s have a 30 minute discovery call and see if we could work well together. You can book in here. But for the purposes of transparency, these are the rough ball park figures.
Done For You
Podcast plan, strategy and episode layout sessions up-front, along with technical assistance and the set up of your podcast hosting and channel
Provision of a licensed theme to identify your podcast brand at the beginning and end of your show
Production of your podcast artwork, to Apple, Spotify etc. specifications
Access to a broadcast quality online recording portal, ensuring your podcast doesn’t sound like a scrappy Zoom call!
Weekly editing of your podcast (up to 40 minutes in duration) to a premium standard
Weekly transcript of your podcast to enhance your SEO and help auditory-impaired listeners enjoy your production
Keyword-optimised descriptions for your episodes and upload of your audio
2 weekly social media video clips, with subtitles, promoting your episode
A monthly stats report, letting you know how things are going – with advice on enhancing those results
Quarterly half-day review. How’s it going and where’s it going next?
£600 +VAT p/m (minimum commitment of 3 months)
Done With You
Podcast plan, strategy and episode layout sessions up-front, along with technical assistance and the set up of your podcast hosting and channel
Provision of a licensed theme to identify your podcast brand at the beginning and end of your show
Production of your podcast artwork, to Apple, Spotify etc. specifications
Access to a broadcast quality online recording portal, ensuring your podcast doesn’t sound like a scrappy Zoom call!
Monthly podcast checkup. How’s it going and where’s it going next?
£250 +VAT p/m (minimum commitment of 3 months)
Other Resources
Verbu provides one-off trainings, and bespoke packages to suit client budgets and needs, so let’s chat and see how I can help your next project.